FIELD 01
Digital transformation and AI
Enterprise software, process work, media and platform interfaces, AI rollouts.
It is the field that moves fastest between markets and travels worst. A reference that closes a deal in Düsseldorf can be actively unhelpful in Baghdad — not because the product is wrong, but because it answers a question nobody there is asking.
What decides it here
Which reference carries
Some European proof transfers directly. Some has to be rebuilt locally before anyone will look at it. Knowing which is which before you build the pitch deck is most of the work.
Who owns the data, and where it sits
This is a procurement question long before it is a technical one, and it is settled by people who will not be in your demo.
Software or capability
The same tender can mean either. The two require completely different offers, and the wrong one is not rescued by a better price.
WHERE THIS FIELD IS IN DEMAND
Strong in Into Iraq and in Germany ↔ Poland, and increasingly on the way Into Europe — Iraqi software and services firms looking for European delivery partners.
HOW THIS IS CHARGED
Assessment work at a fixed fee. Mandates on an engagement fee plus a success-based component. Scope and number are set in the proposal, not here.